10 Keywords

Celebrity - an individual who has become the focus of media attention and it isherefore widely known ad recognised.

Binary opposition - a term used by Claude Levi Strauss as part of his argument that narratives are structured around oppositional elements in human culture, good and evil.

Blaxploitation film - film of 1960s and 70s in which black actors featured in principal roles usually associated with whites.

Centre for contemporary cultural studies- department of Birmingham University devoted to the study of popular culture and the media.

Cultural effects theory - audience theory which argues that, in absence of real substantial evidence of the direct relationship between media texts and people's behaviour, the effects of exposure to the media should be seen as long term and more subtle.

cultural imperialism- the dominance of Western, particularly US, cultural values and ideology across the world.

Cultural transmission- the process through which symbolic structures and dominant discourses characteristics of a social group or culture are passed from one generation to another.

Culture- the social practices of group of people, usually involving shared language, history, values, beliefs, lifestyle, appearance, dress and entertainment.

diachronic- in narrative, describing events that move through time sequentially.